A lot has changed because of COVID-19. Staying connected with your consumer through social media, even Pinterest marketing, is becoming increasingly more difficult and keeping them interested is not as easy as posting an update once or twice. How people act is now different, and that includes what they’re interested in and what they’re searching for.

Despite all that, keeping up your online presence has never been more critical. Because of the new normal, connecting with your customers online is probably the only way you’re able to connect with them at all. If you’ve only recently opened up your shelves and marketing to the online market, what do you do?

Learn how your small business can maximize your presence on Pinterest today!

This one is a no-brainer. With the sudden shift in lifestyle that COVID-19 has brought to us, the way people interact with the content that you put out will change. That includes the topics they’re interested in and the type of content that they like as well. You can track all of that and more by taking advantage of Pinterest analytics.

Adjusting based on what’s currently popular and changing up your style based on what gets more engagement is crucial if you want to maximize your business’s Pinterest. Consistency is excellent but not adapting based on the engagements that you get, and the popular topics will only make your progression slower than necessary.

Knowing what tone of voice to use when speaking to someone is important, even on the internet. Appearing to sound opportunistic and borderline insensitive in your posts during the pandemic will deter a lot of loyal and potential customers.

During uncertain times like this, being sincere and knowing how to portray your message should be your top priority.

A lot of businesses get fixated on finding new solutions to improving their reach and maximizing their marketing on any social media platform. However, what people tend to forget is the importance of going back to basics and building from there.

Even something as seemingly minor as going back and reviewing your descriptions on the content that you put out can change a lot! So brush up on your keywords and search terms.

Make sure that those descriptions are accurate because that can sometimes be the difference between gaining a customer and having them scroll past your posts.

Your pins are the bread and butter of what gets people to follow your business. Low-effort pins won’t get you anywhere with your Pinterest marketing efforts since that’s where your content and products get to shine.

The essence of a good pin for small businesses is the way it looks, the context, and telling a story. The way it looks is what captures the viewer’s attention. It should be eye-catching and either vibrant and eccentric or cool and mysterious.

That’s what makes people intrigued. Another thing is that your brand has to be the focus of your pin and your logo has to be placed somewhere noticeable but unobtrusive!

The context is a bit more complicated than most people think. The consumers have to understand why they need your product through the picture itself. Create a context through the images and bring your pin to life!

Lastly, knowing how to make your pin tell a story. Similar to creating context, a story is what binds the entire pin together. One glance should be enough for the viewer to understand that there’s more to the picture than just that. It has to communicate with the viewer and tell a story that’s enough to put them in a trance!

Video pins are a lot more useful than you think they are! They let you tell a story a lot easier, and they also capture a lot more attention than regular pins would.

Having a decent video pin that doesn’t rely on the audio and isn’t too long can help you garner a larger consumer base! The best video pins are the ones that show people how to make or do stuff, so keep that in mind!

The best way to maximize your use of Pinterest as a small business is through experimentation. See what works by trying out different things!

Check which posts you get are the most popular and try adjusting your style bit by bit. There’s nothing wrong with trial and error and experimentation because it’s eventually going to get you to where you want to be!

Trial and error also allow you to have more variety and strike a wider audience as opposed to following the same pin formula over and over again. Test the waters while it’s still early and find a formula that works best for you and your brand!