Pinterest Marketing - How to Maximize Pinterest for Small Businesses
September 04, 2020
A lot has changed because of COVID-19. Staying connected with your consumer
through social media, even Pinterest marketing, is becoming increasingly more
difficult and keeping them interested is not as easy as posting an update once
or twice. How people act is now different, and that includes what they’re
interested in and what they’re searching for.
Despite all that, keeping up your online presence has never been more
critical. Because of the new normal, connecting with your customers online is
probably the only way you’re able to connect with them at all. If you’ve only
recently opened up your shelves and marketing to the online market, what do
you do?
Learn how your small business can maximize your presence on Pinterest today!
The Use Of Pinterest Marketing Analytics
This one is a no-brainer. With the sudden shift in lifestyle that COVID-19 has
brought to us, the way people interact with the content that you put out will
change. That includes the topics they’re interested in and the type of content
that they like as well. You can track all of that and more by taking advantage
of Pinterest analytics.
Adjusting based on what’s currently popular and changing up your style based
on what gets more engagement is crucial if you want to maximize your
business’s Pinterest. Consistency is excellent but not adapting based on the
engagements that you get, and the popular topics will only make your
progression slower than necessary.
Adapting Your Market Message
Knowing what tone of voice to use when speaking to someone is important, even
on the internet. Appearing to sound opportunistic and borderline insensitive
in your posts during the pandemic will deter a lot of loyal and potential
customers.
During uncertain times like this, being sincere and knowing how to portray
your message should be your top priority.
Improving Your Reach
A lot of businesses get fixated on finding new solutions to improving their
reach and maximizing their marketing on any social media platform. However,
what people tend to forget is the importance of going back to basics and
building from there.
Even something as seemingly minor as going back and reviewing your
descriptions on the content that you put out can change a lot! So brush up on
your keywords and search terms.
Make sure that those descriptions are accurate because that can sometimes be
the difference between gaining a customer and having them scroll past your
posts.